# What are we tracking?

Our JavaScript tracking pixel is carefully designed to collect high level behavioral and technical data in a privacy conscious manner. Its primary purpose is to provide transparent insights into user journeys, enabling businesses to enhance usability, performance, and engagement across their digital experiences. 

This outlines the standard data points collected, along with details on how data is handled, compliance with privacy regulations, and available customization options to align with your organization’s policies and legal requirements.

 

### Data Captured by the Pixel

####  Page Information

* **Page URL** - The full URL of the current page.
* **Referrer URL** - The URL of the previous page (if available).
* **Page Title** - The title of the current document.
* **Timestamp** - Exact timestamp when the pageview occurred.

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####  

#### User Interaction Data *(if enabled)*

* **Click Events** - Interactions with buttons, links, and other clickable elements.
* **Scroll Depth** - Percentage of the page scrolled.
* **Time on Page** - Duration of active presence on the page.
* **Form Submissions** - Captures submission of forms (excluding sensitive fields such as passwords or credit card data).

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####

####  Session & Visit Context

* **Session ID** - A unique, anonymized identifier per session.
* **Visit Duration** - Total time spent across the session.
* **Page Views** - Count of pages viewed during the session.

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####

####  Device & Browser Details

* **Device Type** - Detected as desktop, mobile, or tablet.
* **Operating System** - OS name and version.
* **Browser Info** - Browser name and version.
* **Screen Resolution** - Width × height of the viewport.
* **Language Settings** - Browser locale/language preferences.

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####  

#### Traffic Source & Attribution

* **UTM Parameters** - Captures `utm_source`, `utm_medium`, `utm_campaign`, etc.
* **Attribution Data** - First-touch and last-touch attribution details.

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####  

#### Geolocation Data

* **Country & City** - Based on IP (anonymized or hashed in compliance with privacy laws).

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####  

#### Custom Metadata *(optional)*

* **User/Account ID** - Captured from your site’s data layer or logged-in state (if made available).
* **Dynamic Variables** - Any additional metadata passed via the data layer (e.g., product categories, custom flags).

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###  Privacy & Compliance

All data collected complies with leading privacy frameworks such as **GDPR** and **CCPA**. IP addresses are either anonymized or hashed. You may configure the pixel to:

* Limit tracking to certain data types
* Opt out of specific user interactions
* Disable data collection under certain jurisdictions

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For any questions please contact `answers@limy.ai` 


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.getlimy.ai/limy-pixel/tracking/what-are-we-tracking.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.